Smart Book Marketing: Data-Driven Tips to Sell More in Stores

What does it take to succeed in bookstores as an indie author? In this episode, author and marketing strategist Ella Parlor shares powerful book marketing strategies backed by data, experience, and heart. From the layout of your table at a signing to the timing of your pitch, she breaks down exactly how to sell books in bookstores and build lasting relationships with local shops.

Ella discusses the role of author branding, shares her top book signing tips, and explains how data-driven publishing decisions can lead to real-world local author success. Whether you’re new to events or looking to improve your current bookstore marketing, her insights can help you make smarter moves that drive visibility—and sales.

For anyone serious about book publishing, this is an inside look at indie book promotion that works.