Turning Social Media Fans Into Paying Customers

How do you move from likes and followers to real sales? In this conversation, creative entrepreneur and cartographer Isaac Dushku breaks down exactly how he transformed his online presence into a thriving business. Sharing insights from his own journey in book publishing and mapmaking, Isaac outlines proven social media sales strategies that turn fans into loyal customers.

From building a strong personal brand to using content creation for sales, this episode explores what works when you’re growing an online business as a creative. Isaac also shares artist marketing tips that help elevate your visibility without losing authenticity, along with ideas that apply to anyone in small business social media—especially authors and creators.

Whether you’re a cartographer, author, or any kind of creative entrepreneur, this is a valuable guide to converting followers to customers and growing your platform with purpose.